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social media the organisational change agent
Photo thanks to riklomas I came across two new reports on how connectedness, new touchpoints and feedback loops are affecting organisations, the marketing function and “where it sits”, and also...
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weak positioning; drinks for women, undrinkable for women
Stuff like this makes me go oh come on! An energy drink for women that should be avoided by pregnant women. Important to note is that there are energy drinks, not aimed at women specifically, that are...
View ArticlePatagonia, are you asking us not to buy?
I recently bought a Patagonia jacket. Which made me think of this. Worn Wear. Not just the fact that they do in fact become stories and memories, but the reaction from a lot of people when Patagonia...
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Digital marketing in a laboratory?
On of the many active, collaborative, parts of the Digital Marketing Lab in Singapore, 2014. Earlier this year I was in Singapore running a 4-day lab on digital marketing. Running it as in...
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